No matter who you are talking to, a sales call can be a challenge\u2014especially if your customer has been the recipient of several sales calls recently. Not only are you trying to make sure that your customer knows the benefits of the print you offer, but you\u2019re trying to stand out from the crowd. By avoiding these four sales call mistakes, you\u2019ll stand out from the crowd in the best possible way.<\/p>\n
1. Being Too Aggressive 2. Using Jargon Speaking of important information\u2026<\/p>\n 3. Lack of Information 4. Not Giving Your Call a Clear Call-to-Action<\/strong> What do you consider a big sales call mistake? Did we miss the biggest mistake on your list? We\u2019d love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" No matter who you are talking to, a sales call can be a challenge\u2014especially if your customer has been the recipient of several sales calls recently. Not only are you trying to make sure that your customer knows the benefits of the print you offer, but you\u2019re trying to stand out from the crowd. By […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,4,6,14],"tags":[],"class_list":["post-12750","post","type-post","status-publish","format-standard","hentry","category-print-education","category-news","category-print-products","category-resources","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12750"}],"version-history":[{"count":1,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12750\/revisions"}],"predecessor-version":[{"id":12751,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12750\/revisions\/12751"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Whether it\u2019s talking about yourself too much or pushing your products even after your customer has said that they aren\u2019t interested, being aggressive is one issue that your customers are familiar with and it probably loses your competitors sales. Instead of being very aggressive with your customers, make sure that you balance your confidence with creating a connection with them. Ask questions about their print needs, offer options, and remember that the final choice of what print to order ultimately belongs to your customers.<\/p>\n
\n<\/strong>Your customer probably has some experience in print, but that\u2019s no reason to fill your call with as much jargon as possible. Many salespeople use jargon in an attempt to sound like an expert, but it can alienate customers and make the call take longer than it needs to be because the customer may need to ask questions later about what those terms mean. If you need to use a technical term\u2014bleed, for example\u2014make sure that you\u2019re also defining the important term in your sales pitch.<\/p>\n
\n<\/strong>Whether it\u2019s fumbling to find important information or talking only about the business itself and not about the products, a lack of usable information can make your competitors seem like they don\u2019t know what they\u2019re doing. Remember that you are the expert\u2014be sure to have the information you need at the ready to ensure that your expertise comes across to your customers. Have your supplier\u2019s catalog bookmarked so you can find that product at a moment\u2019s notice. Keep your notes about previous conversations on hand. Not only will this help the call go more smoothly, but it will also highlight your expertise.<\/p>\n
\nImagine how your customer feels when a sales call ends and they don\u2019t have a clear picture of what\u2019s next. Will they be sent a digital copy of a catalog to browse? Will you be calling back with a quote? What phone number should they use to contact you if they have questions? If you can give a clear call to action\u2014a clear next step to your customer\u2014it makes the sales process easier for them and helps ensure that you\u2019ll get that next call!<\/p>\n