{"id":12740,"date":"2019-08-22T11:00:01","date_gmt":"2019-08-22T16:00:01","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=12740"},"modified":"2024-01-24T13:52:23","modified_gmt":"2024-01-24T19:52:23","slug":"should-your-customers-stock-be-sturdier-the-benefits-of-bringing-in-a-heavyweight","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/should-your-customers-stock-be-sturdier-the-benefits-of-bringing-in-a-heavyweight\/","title":{"rendered":"Should Your Customer\u2019s Stock be Sturdier? The Benefits of Bringing in a Heavyweight"},"content":{"rendered":"<p>Your customer has a lot of stock options to choose from when creating their print piece. Do they want something lightweight and budget<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">&#8211;<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12739 alignright\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" src=\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/082719_SturdyStocks.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/082719_SturdyStocks.jpg 300w, https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/082719_SturdyStocks-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">friendly, or do they want to invest in something heavier? With so many options to choose from, it\u2019s important for them to know the benefits of investing in a heavier stock\u2014that\u2019s why we\u2019re breaking down the benefits of using a thick or sturdy stock for business cards, postcards, announcements, and more.<\/span><\/p>\n<p><strong>Benefits By the Numbers<br \/>\n<\/strong>What do statistics say about the importance of heavyweight papers? According to <a href=\"https:\/\/www.westrock.com\/en\/campaigns\/products\/commercial-print\/sturdy\">WestRock<\/a>, they had had a lot to say. Their research indicates that, when it comes to direct mail pieces, thicker and sturdier stock definitely wins out.<\/p>\n<ul>\n<li>18% of consumers said that their intent to purchase would be impacted by receiving a sturdier piece of direct mail<\/li>\n<li>National retailers with sturdier paper saw a 38% response rate<\/li>\n<\/ul>\n<p><strong>Getting Noticed<br \/>\n<\/strong>Thicker stocks aren\u2019t just great for postcards\u2014they\u2019re a surefire way to get a wide variety of print pieces noticed! One of the reasons for this is that thicker stock makes your customer\u2019s print piece sturdier and more durable than thinner pieces.\u00a0 When they choose a durable stock, their print pieces will last longer and stick around in consumers\u2019 wallets or mailboxes.<\/p>\n<p><strong>The Unexpected Touch<br \/>\n<\/strong>Unexpected details are always the thing that makes a print piece memorable, and stock could be the unexpected detail your customer is looking for. Imagine pulling out a stack of business cards from a trade show, for example\u2014a pop of color from a color core stock will be immediately noticeable. Even if it\u2019s not a color core stock, the thickest and most substantial business card will be among the first that gets noticed among the stack.<\/p>\n<p>These unexpected touches don\u2019t just get business cards noticed. We mentioned earlier that direct mail is more effective when printed on a sturdy stock, and announcements will have a memorable, luxurious feel when printed on a heavier stock.<\/p>\n<p><strong>Know Your Options<br \/>\n<\/strong>Are your customers ready to bring in a heavyweight? It\u2019s time to introduce them to their options. Many of our cover stocks have a substantial feel, and you can check out colo<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">r core and extra thick stocks for a thickness that truly stands out from the crowd. The best way for your customers to feel the difference is to see them in person, so be sure to show them samples or pull out a swatch book. If you don\u2019t have one yet you can give our customer care team a call to request yours.<\/span><\/p>\n<p>Do your customers love heavyweight stocks? Which ones are their favorites? We\u2019d love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your customer has a lot of stock options to choose from when creating their print piece. Do they want something lightweight and budget&#8211;friendly, or do they want to invest in something heavier? With so many options to choose from, it\u2019s important for them to know the benefits of investing in a heavier stock\u2014that\u2019s why we\u2019re [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,7,12,4,6,14,22],"tags":[],"class_list":["post-12740","post","type-post","status-publish","format-standard","hentry","category-business-cards","category-graphic-design","category-marketing","category-news","category-print-products","category-resources","category-stationery","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12740"}],"version-history":[{"count":2,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12740\/revisions"}],"predecessor-version":[{"id":12742,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12740\/revisions\/12742"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}