{"id":12709,"date":"2019-08-14T11:00:03","date_gmt":"2019-08-14T16:00:03","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=12709"},"modified":"2024-01-24T13:52:25","modified_gmt":"2024-01-24T19:52:25","slug":"postcards-vs-letters-which-is-better-for-your-customers-direct-mail","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/postcards-vs-letters-which-is-better-for-your-customers-direct-mail\/","title":{"rendered":"Postcards Vs. Letters: Which is Better for Your Customer\u2019s Direct Mail?"},"content":{"rendered":"

Your customer has a lot of different options for their next direct mail project. Should they print their message on letterhead<\/a> and send it as a letter? Should they send out a postcard<\/a> with full color flair? Which mailing will speak to their customers and make the sale? We\u2019re breaking down the big differences between letters and postcards for your customer\u2019s direct mail efforts\u2014here\u2019s what you need to know.<\/p>\n

Considering the Cost? Postcards Come Out on Top
\n<\/strong>When your customers are looking for a budget friendly option for their direct mail efforts, postcards definitely come out on top. Because they are lightweight, traditionally sized postcards are less expensive to mail than any other form of direct mail.<\/p>\n

Who are They Marketing To?
\n<\/strong>When your customer is sending mail to consumers, they need to create a piece that speaks directly to that audience. When they\u2019re sending their mail to the public, they want to pick the print piece that catches attention in the mailbox and immediately captures that attention.<\/p>\n

If your customer is targeting businesses, however, a postcard isn\u2019t necessarily the right play. A letter will feel more polished, more professional, and\u2014most importantly\u2014important! Because a letter feels more direct, it is an ideal fit for business-to-business marketing because your customer\u2019s audience will feel like they are being spoken to directly rather than simply marketed to.<\/p>\n

Letters are also more effective for consumers who are already familiar with your customer\u2019s business. They will recognize your customer\u2019s branding and are more likely to open the letter when it arrives.<\/p>\n

Does their Sales Pitch Rely on Great Images?
\n<\/strong>If your customer\u2019s business creates visually striking products or provides a stylish service, they might want to focus on inspiring photographs for their direct mail piece and postcards are a good way to do that. Not only do they feature full color print, they put those full color images in front of consumers without even an envelope standing in the way.<\/p>\n

They can, of course, include full color images in their direct mail letters, too. They can create sales sheets or brochures to accompany the more formal letter to highlight images of their products.<\/p>\n

The Right Print for the Job
\n<\/strong>At Navitor, we\u2019re pleased to offer you the right print for the job. Whether your customer wants high quality letterhead for their mailing or wants to create a striking postcard, we\u2019ve got product options that are sure to impress!<\/p>\n

And if you want to know more about the numbers behind direct mail marketing, take a look at this post on direct mail statistics.<\/p>\n

Which print pieces do your customers love most for their direct mail efforts? We\u2019d love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your customer has a lot of different options for their next direct mail project. Should they print their message on letterhead and send it as a letter? Should they send out a postcard with full color flair? Which mailing will speak to their customers and make the sale? We\u2019re breaking down the big differences between […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,4,6,22],"tags":[],"class_list":["post-12709","post","type-post","status-publish","format-standard","hentry","category-marketing","category-news","category-print-products","category-stationery","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12709"}],"version-history":[{"count":2,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12709\/revisions"}],"predecessor-version":[{"id":12711,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12709\/revisions\/12711"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}