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Whether you\u2019re feeling stuck in a rut with your marketing efforts or you want to reach out to a new audience, sometimes you need to shake things up with your marketing efforts! If you\u2019re looking to make a change, here are a few tips for shaking things up with your marketing strategy.<\/p>\n
Shake Things Up on Social Media If your marketing is a highly polished and conservative affair, consider using social media to show a more casual, more human face to your business. Depending on your customer base, you might also want to show off the visual flair of the print you provide by sharing photographs on social media. This gives you a chance to show a different side of your business and possibly appeal to a whole new market.<\/p>\n Experiment With Seasonal Marketing Talk to Your Customers Reach Out to Find New Ideas How do you shake up your marketing efforts? We would love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" Whether you\u2019re feeling stuck in a rut with your marketing efforts or you want to reach out to a new audience, sometimes you need to shake things up with your marketing efforts! If you\u2019re looking to make a change, here are a few tips for shaking things up with your marketing strategy. Shake Things Up […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,13,4],"tags":[],"class_list":["post-12704","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-misc","category-news","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12704"}],"version-history":[{"count":4,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12704\/revisions"}],"predecessor-version":[{"id":14010,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12704\/revisions\/14010"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Because it moves quickly and changes just as quickly, the social media world can be a great way to shake things up with your marketing strategy. First and foremost, if you don\u2019t have an online presence for your business you should definitely create social media pages as a new way to connect with customers. Once you\u2019ve created these pages, it\u2019s time to get started!<\/p>\n
\n<\/strong>With the holidays coming up, you might want to think about how you can create seasonal marketing for your business. Not only is embracing the holiday season a great way to shake up your marketing and give you the chance to try something new, it is also a great way to experiment with new things without dedicating your marketing strategy to them long term.<\/p>\n
\n<\/strong>Are you looking for a lower-risk opportunity for change? Talk to your existing customers about what they love about your business and what they wish they had known when they first started to do business with you. You might find that you aren\u2019t highlighting the best that you have to offer and have the opportunity to change your marketing for the better.<\/p>\n
\n<\/strong>This isn\u2019t just one way to shake up your marketing\u2014it\u2019s opening the door to potentially endless ways! By reading books or blogs and following social media accounts written by people outside your specific industry you might find inspiring new ideas. As print professionals, you have a lot of choices\u2014read a book on marketing strategies from a professional marketer, read blog posts about the markets that you work with most often, or follow small business owners to learn about a variety of new topics.<\/p>\n