{"id":12665,"date":"2019-07-18T11:00:50","date_gmt":"2019-07-18T16:00:50","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=12665"},"modified":"2024-01-24T13:52:31","modified_gmt":"2024-01-24T19:52:31","slug":"spectacular-spot-gloss-what-you-need-to-know-about-designing-for-this-enhanced-finish","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/spectacular-spot-gloss-what-you-need-to-know-about-designing-for-this-enhanced-finish\/","title":{"rendered":"Spectacular Spot Gloss: What You Need to Know About Designing for this Enhanced Finish"},"content":{"rendered":"

Whether flat or raised, spot gloss<\/a> is a finish on the rise, and for good reason! This Enhanced Finish<\/a> is becoming a popular option for a variety of print pieces, and it can be an excellent addition to your customer\u2019s business card, announcement, or postcard. However, the real strength of spot gloss and raised spot gloss are in the design. Here\u2019s what you need to know about creating spectacular spot gloss.<\/p>\n

Having Your Formatting Right is the Foundation of Great Design
\n<\/strong>Great design starts with great execution. That means having your fonts correctly sized, using the right file and color formats\u2014and, for spot gloss and raised spot gloss, taking a look at our instructions for file creation. Having these basic guidelines in mind will help ensure that your design choices are executed perfectly, making your whole design more impressive. Click here<\/a> to download our design guidelines, or take a look at our youtube video<\/a> if you\u2019re more of a visual learner.<\/p>\n

And don\u2019t forget about the option to bring spot gloss to new heights. Raised spot gloss<\/a> can be used in a similar way to spot gloss<\/a>, but with extra depth added to the shiny accent. It\u2019s a slightly different look\u2014and an interesting, tactile texture\u2014that your customer should consider for their print pieces.<\/p>\n

Do You Want Your Spot Gloss to Stand Alone or Make Details Stand Out?
\n<\/strong>Gloss is a particularly versatile finish because of the sheer number of ways that it can be used\u2014emphasis on \u201csheer\u201d! Because spot gloss and raised spot gloss are transparent, they can be used to create a wide variety of different looks.<\/p>\n

Spot gloss can be used on its own or over a flood coat to create a subtle design element. This option will appeal to customers seeking a minimalist look for their business cards, but it can also create stylish patterns, interesting borders, or subtle text.<\/p>\n

When paired with a full color design, on the other hand, spot gloss and raised spot gloss can highlight different bits of the design. Be strategic about the design. Spot gloss can be used as a glossy accent on the most important word of a message or to add a luminous quality to elements of an image like the stars in a night sky or the fire in a fireplace.<\/p>\n

What Does Your Customer Want to Emphasize?<\/strong>
\nWhether it\u2019s your customer\u2019s brand colors, their logo, or a particular part of their marketing message, spot gloss can be an unexpected detail that helps emphasize what\u2019s essential. An unexpected touch of spot gloss in the shape of their logo can be a memorable way to change things up. Using spot gloss or raised spot gloss over the most important part of their message on a postcard can ensure that message is noticed.<\/p>\n

Would Coated Stock Be a Better Choice?<\/strong>
\nIf your customers are excited about spot gloss, we understand the temptation to use it everywhere, but it really works better as an unexpected accent. If your customer wants a lot of shine for their piece, they might be better off using a glossy coated stock and leaving spot gloss for a special occasion.<\/p>\n

Have your customers ordered spot gloss or raised spot gloss? How have they made sure that their design is extraordinary? We\u2019d love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether flat or raised, spot gloss is a finish on the rise, and for good reason! This Enhanced Finish is becoming a popular option for a variety of print pieces, and it can be an excellent addition to your customer\u2019s business card, announcement, or postcard. However, the real strength of spot gloss and raised spot […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,7,18,4,6,20,14],"tags":[],"class_list":["post-12665","post","type-post","status-publish","format-standard","hentry","category-business-cards","category-graphic-design","category-print-education","category-news","category-print-products","category-promotional","category-resources","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12665"}],"version-history":[{"count":1,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12665\/revisions"}],"predecessor-version":[{"id":12666,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12665\/revisions\/12666"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}