When your customer is creating a print piece, often their stock choices are one of the biggest factors in how that project fits into their budget. With stocks labeled with both points and pounds, though, it can be tricky to decode what these labels mean. Luckily, we\u2019re here to help!\u00a0Here is a little advice on navigating lightweight stocks, heavyweight stocks, and everything in between!<\/p>\n
Pound vs. Point Pound is a measurement of how much a one ream of a paper stock weighs; weights range from 20 to 80 pounds for bond paper and 50 to 140 pounds for card stock. Point is a measurement of the paper\u2019s thickness, with each pt. equal to .001 inch\u201414 pt. paper, for example, measures in at .014 inches thick.<\/p>\n With both of these measurements, though, you can be sure of one very important thing: the bigger the number, the more heft the stock will have.<\/p>\n How Do These Stocks Measure Up?<\/strong> This confusing set of measurements also means that your customers might have a hard time visualizing the stock thickness when they\u2019re just reading numbers. After all, unless they are looking at stocks that are both measured by weight, the comparison is a challenge. That\u2019s part of why swatch books are so important to have on hand when you\u2019re making a sales pitch\u2014they allow for easy stock comparisons.<\/p>\n Keep an Eye Out for New Heavyweight Champions Do you have any other questions about how to navigate stock choices? We\u2019d love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" When your customer is creating a print piece, often their stock choices are one of the biggest factors in how that project fits into their budget. With stocks labeled with both points and pounds, though, it can be tricky to decode what these labels mean. Luckily, we\u2019re here to help!\u00a0Here is a little advice on […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,18,16,4,6,14,22],"tags":[],"class_list":["post-12645","post","type-post","status-publish","format-standard","hentry","category-business-cards","category-print-education","category-folders","category-news","category-print-products","category-resources","category-stationery","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12645"}],"version-history":[{"count":1,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12645\/revisions"}],"predecessor-version":[{"id":12646,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12645\/revisions\/12646"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Two of the most common measurements for paper are pound (lb.) and point (pt.), but it can be challenging to know what this stock information means. What really makes these measurements difficult to navigate is that they are literally measuring different aspects of paper.<\/p>\n
\nUnfortunately, it can be hard to match up thicknesses and weights because the measurements simply aren\u2019t easy to translate. For example, 12 pt. cardstock weighs in at approximately 100 lb., but they aren\u2019t exactly the same thickness. Your best bet is to focus on the type of paper first and the weight or thickness afterward.<\/p>\n
\n<\/strong>We know that many customers are looking for heavier paper options\u2014that\u2019s why we\u2019ve got exciting new stock options coming soon! Keep an eye on your inbox for news about new stock options in a variety of different weights. And, if you\u2019re not signed up to get Navitor\u2019s emails, take a moment to sign up or update your email preferences.<\/p>\n