![\"people](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/052819_PeopleAtTradeShow_300x300.jpg\")
Whether you\u2019re attending a tradeshow or setting up a booth to promote your print business, you\u2019ll meet a wide variety of people at a show. Depending on their goal for the show, they might have a very different approach to tradeshow attendance than you do. Here are four people you\u2019ll meet at the next tradeshow you attend.<\/p>\n
The Info-Maniac If you\u2019re an exhibitor, the Info-Maniac could be a gift or a curse depending on how you handle it. If you can give them the right details\u2014or get their contact information so you can touch base on those questions after the show\u2014you might have a new sale on your hands. Just be sure that you don\u2019t let them monopolize your time.<\/p>\n The Trick-or-Treater If you\u2019re exhibiting at a tradeshow, though, this person can be a challenge because they might be more focused on stuffing their tote bag with logoed pieces than they are connecting with the companies behind those logos. Try to limit the amount of time you spend on this person and move on to more promising leads.<\/p>\n The Stealthy Competitor If you\u2019re exhibiting and think you\u2019re talking to a Stealthy Competitor, don\u2019t be afraid to be brief. Ask for their contact information so that you can follow up. If they actually are a potential customer, it\u2019s a great chance to answer those specific questions in a less busy setting. If they are a competitor, chances are they won\u2019t want to talk further.<\/p>\n The Serious Buyer Have you met these tradeshow attendees? How did you talk to them? We\u2019d love to see your stories in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" Whether you\u2019re attending a tradeshow or setting up a booth to promote your print business, you\u2019ll meet a wide variety of people at a show. Depending on their goal for the show, they might have a very different approach to tradeshow attendance than you do. Here are four people you\u2019ll meet at the next tradeshow […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,13,4],"tags":[],"class_list":["post-12582","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-misc","category-news","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12582"}],"version-history":[{"count":2,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12582\/revisions"}],"predecessor-version":[{"id":12585,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12582\/revisions\/12585"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>It\u2019s good to do some research on the tradeshow ahead of time and to pay attention to the details, but this person takes that to the extreme. They love doing their research on exhibitors beforehand, and probably can be seen on the exhibitor floor with a notebook full of scribbled bits of information and a bag full of informational pieces.<\/p>\n
\n<\/strong>Remember how much fun it was to go door-to-door on Halloween and coming home with a bag of candy? The Trick-or-Treater definitely remembers, and they want to come home with a bag of tradeshow swag to rival those youthful candy hauls. If you\u2019re attending, don\u2019t be afraid to keep an eye on this person if they have a great promotional piece. That might give you an idea of where to explore next.<\/p>\n
\n<\/strong>The Stealth Competitor isn\u2019t interested in doing business with the exhibitors\u2014in fact, he\u2019s one of those exhibitors! He might be seen asking very specific questions about pricing or production costs, trying to get the inside scoop by posing as a customer.<\/p>\n
\n<\/strong>This trade show attendee visits a booth for a good reason\u2014to buy a product\u2014and that makes them the best person to talk to when you\u2019re exhibiting. If you\u2019re attending, on the other hand, you can still benefit from the Serious Buyer. If you overhear them talking to an exhibitor, pay close attention\u2014you might learn something! Not only might the Serious Buyer give you ideas for good questions to ask, but the direction of their conversation might tell you whether or not an exhibitor is a good fit for you.<\/p>\n