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Summer can be a tough time for marketing. You\u2019re busy and your customers are busy, and that can make it a challenge to create an effective marketing strategy. However, those challenges also make it a great time to get back to basics with your marketing! Here are four tips that will help you bring your marketing back to basics.<\/p>\n
1. Focus on Who You\u2019re Talking To 2. What Is Everyone Else Doing? Consider Doing the Opposite 3. Think About What Worked in the Past but Isn\u2019t Used Now\u2014And Think About Why<\/strong> 4. Always Be Willing to Learn New Things What marketing tips can\u2019t you live without? We\u2019d love to see your tips and tricks in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" Summer can be a tough time for marketing. You\u2019re busy and your customers are busy, and that can make it a challenge to create an effective marketing strategy. However, those challenges also make it a great time to get back to basics with your marketing! Here are four tips that will help you bring your […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,13,4],"tags":[],"class_list":["post-12565","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-misc","category-news","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12565"}],"version-history":[{"count":4,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12565\/revisions"}],"predecessor-version":[{"id":12579,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12565\/revisions\/12579"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>This is the heart of any good marketing strategy, and focusing on the audience you\u2019re reaching out to is the best shortcut to market effectively even when time is tight. Think about whether you\u2019re reaching out to existing customers or new customers, and then use what you know about those customers to create a strategy. What media do they engage with? Can you send an email, or do you need to reach out using ads in local media or a direct mail piece? Focus your efforts where they\u2019ll be most effective, and let your audience be your guide.<\/p>\n
\n<\/strong>One of the best ways to stand out is to do what nobody else is doing. If your competition is advertising through email, for example, a simple handwritten note could be the best way to make your business memorable.<\/p>\n
\nSometimes, marketing strategies are dropped for good reason. You might have stopped putting your energy into newspaper advertising, for example, because you got better results from focusing your efforts on creating a quality email campaign. However, if you dropped a marketing strategy for other reasons\u2014you didn\u2019t previously have the time to pursue it, for example, or something new took your attention instead\u2014it might be worthwhile to revisit that strategy. As an added bonus, you might be able to get inspired for new marketing efforts by examples in your files from these old projects.<\/p>\n
\n<\/strong>With new technologies arriving every day, the marketing landscape\u2014especially for smaller businesses\u2014is constantly changing. While there are a lot of tips that can help you navigate that changing world, nothing will serve you better than a willingness to learn. Staying open to new information will help keep you from getting stuck in a rut when it comes to your marketing strategy, and it will keep you flexible enough to adapt to new options when they arrive.<\/p>\n