{"id":12552,"date":"2019-05-09T11:00:06","date_gmt":"2019-05-09T16:00:06","guid":{"rendered":"http:\/\/www.navitor.com\/blog\/?p=12552"},"modified":"2024-06-20T10:23:14","modified_gmt":"2024-06-20T15:23:14","slug":"3-tips-to-supercharge-your-summer-marketing","status":"publish","type":"post","link":"https:\/\/www.navitor.com\/blog\/3-tips-to-supercharge-your-summer-marketing\/","title":{"rendered":"3 Tips to Supercharge Your Summer Marketing"},"content":{"rendered":"

A few months back<\/a> we talked through our top tips for giving a boost to your marketing in spring. As weather continues to get warmer, it\u2019s time to turn our attention to summer\u2014and to summer marketing! While it can be easy to lose sight of what\u2019s important during the busy summer months, with a few simple tips you can supercharge your marketing during the summer season.<\/p>\n

1. Pick a Theme
\n<\/strong>Summer can be a busy time for both you and your customers, and having a theme to pull you throughout the summer can help give a boost to your brand recognition. Whether it\u2019s a a marketing message repeated through the summer or focusing on a few favorite products, having a theme for your marketing helps ensure that busy customers are exposed to that theme. It also helps make your work easier\u2014when you\u2019ve got one good idea, you can run with it for the season!<\/p>\n

2. Make It Visually Appealing
\n<\/strong>When you think of summer, you probably think of vibrant colors. To keep up with that trend, it\u2019s a good idea for you to focus on keeping your marketing efforts visually interesting. Use eyecatching colors or readable designs to show off your favorite products in emails, flyers, or marketing pieces. Use samples to create a display on a tabletop or in a window. Bring print pieces with visual appeal to your sales meetings.<\/p>\n

3. Don\u2019t Be Afraid to Take a Shortcut
\n<\/strong>Now, we don\u2019t mean that you should skimp on marketing this summer\u2014even though it\u2019s busy, you want your business to keep moving in the warm weather\u2014but it\u2019s important that you know where you can take something off your plate. The most important of these \u201cshortcuts\u201d could be something we\u2019ve talked about quite a few times: the sales tools your suppliers offer. For example, if your suppliers offer unbranded sales flyers<\/a>, consider using those flyers as the backbone of an awareness campaign.<\/p>\n

Why are these \u201cshortcuts\u201d so important? First and foremost, because these sales tools are ready for you to use and they help you save time during a busy time of the year. They also allow you to focus on how best to speak to your customers. Do they prefer physical marketing pieces? Print the flyer to give them at your next sales meeting. Do they want to peruse marketing pieces on their own time? Attach a flyer\u2014or link them to a personalized e-catalog<\/a>\u2014along with your next email. Do they respond best to seeing print pieces in person? Pull out your samples and use the flyers as a reminder of the pieces they looked at during your meeting.<\/p>\n

How do you keep your marketing strategy moving during the busy summer months? We\u2019d love to see your tips and tricks in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few months back we talked through our top tips for giving a boost to your marketing in spring. As weather continues to get warmer, it\u2019s time to turn our attention to summer\u2014and to summer marketing! While it can be easy to lose sight of what\u2019s important during the busy summer months, with a few […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,13,4,14],"tags":[],"class_list":["post-12552","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-misc","category-news","category-resources","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12552"}],"version-history":[{"count":5,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12552\/revisions"}],"predecessor-version":[{"id":14109,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12552\/revisions\/14109"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}