![\"write](\"https:\/\/www.navitor.com\/blog\/wp-content\/uploads\/031219_FollowUpEmail_300x300.png\")
Many times when you meet a new business connection, whether that person is a fellow entrepreneur or a potential customer, it can be a challenge to fit what you need to into that first conversation. You are busy, and so are they.<\/p>\nMany times when you meet a new business connection, whether that person is a fellow entrepreneur or a potential customer, it can be a challenge to fit what you need to into that first conversation. You are busy, and so are they.<\/p>\n
Enter the follow-up email!<\/p>\n
The follow-up email is probably something that you\u2019re already familiar with, and it\u2019s more than merely a formality. It\u2019s a chance to strengthen the business connection you\u2019ve made and to move that conversation forward, so writing the perfect follow-up email is a great way to do that. Here are our steps to writing the perfect follow-up email.<\/p>\n
Step 1: Know What You Want to Achieve Step 2: Jog Their Memory Be ready for them to not remember talking to you, though\u2014and it\u2019s okay if they don\u2019t! If they don\u2019t remember you, using specific details will help ensure that your follow-up doesn\u2019t come across as a cold email technique.<\/p>\n Step 3: Explain Why You\u2019re Emailing Step 4: Include a Call to Action Step 5: Wrap it Up and Send! How do you ensure that your follow-up emails are perfect? We\u2019d love to see your tips and tricks in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" Many times when you meet a new business connection, whether that person is a fellow entrepreneur or a potential customer, it can be a challenge to fit what you need to into that first conversation. You are busy, and so are they. Enter the follow-up email! The follow-up email is probably something that you\u2019re already […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,4],"tags":[],"class_list":["post-12414","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-news","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12414"}],"version-history":[{"count":2,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12414\/revisions"}],"predecessor-version":[{"id":12417,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12414\/revisions\/12417"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>A follow-up email can help support a wide variety of different objectives, and knowing what you want to achieve is an essential starting place. Maybe you want to get more information or the answer to a question you\u2019ve had since you last spoke. Maybe you want to arrange a meeting. Maybe you\u2019re working to finalize a sale after your customer mentioned a purchase they wanted to make. Keep that objective in mind as you write.<\/p>\n
\n<\/strong>Making sure that you and the recipient of your email are on the same page is essential, so be sure to begin your email with some context. Remind them of who you are and when you last talked, then be sure to remind them which point you are following up on. For example, if you met a prospective customer at a networking event you could say \u201cI just wanted to touch base with you after meeting you last week at the South Central networking event \u2026\u201d<\/p>\n
\n<\/strong>If you had a previous conversation about a specific product in the last step, you might have already done this. If not, be sure to explain why you\u2019re emailing. Did you discuss a product that you\u2019re hoping to sell them? Did you mention that you would be happy to send them a digital catalog? Did they mention an upcoming brand update for which you have products to recommend? Take a moment to mention it.<\/p>\n
\n<\/strong>So what\u2019s next? Let your customer know. Ask them if they are interested in more information or whether you can schedule another conversation in the next week.<\/p>\n
\n<\/strong>Now that you\u2019ve got the email written, it\u2019s time to sign it and send it. Before you hit that \u201csend\u201d button, though, take a moment to read it through. You want to be sure that the email is short and to the point, and you want to make sure that it comes across as friendly and professional. After you\u2019ve reviewed, send it their way.<\/p>\n