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You\u2019ve made it past the initial elevator pitch. Your new customer is interested. You\u2019ve scheduled a meeting. You might be tempted to create a big presentation that will take most of your allotted time.<\/p>\nYou\u2019ve made it past the initial elevator pitch. Your new customer is interested. You\u2019ve scheduled a meeting. You might be tempted to create a big presentation that will take most of your allotted time.<\/p>\n
Then your customer calls. Maybe their day just got a lot busier. Maybe the weather looks like it is going to take a turn and they need to be out the door earlier than expected. Maybe they simply needed to shorten your meeting. It\u2019s time to create a presentation that will pack a lot of sales punch into a limited time frame\u2014and Navitor is here to help! Here are our tips for creating a great presentation when time is tight.<\/p>\n
1. Start With What You Know\u2014What Challenge are You Solving? 2. Get Visual And speaking of visuals\u2026<\/p>\n 3. Use Samples to Reinforce Information<\/strong> 4. End With a Call to Action How do you create a great presentation when time is tight? We\u2019d love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019ve made it past the initial elevator pitch. Your new customer is interested. You\u2019ve scheduled a meeting. You might be tempted to create a big presentation that will take most of your allotted time. Then your customer calls. Maybe their day just got a lot busier. Maybe the weather looks like it is going to […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,4],"tags":[],"class_list":["post-12379","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-news","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12379"}],"version-history":[{"count":2,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12379\/revisions"}],"predecessor-version":[{"id":12388,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12379\/revisions\/12388"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Whether you\u2019ve had a chance to talk with your customer about the challenges their business is facing or you only know a little bit about the market they do business in, focusing on what need you\u2019re fulfilling is an important way to bring focus to your presentation. If the customer mentioned that they are rebranding, for example, take a moment to discuss how ordering updated stationery pieces can help establish that brand. If they are moving to a new location, talk to them about updating signage. And if you\u2019re going in blind, consider using our vertical market kits as a guide for which print pieces might be a good fit for their market.<\/p>\n
\n<\/strong>You know how they say that a picture is worth a thousand words? When you don\u2019t have time for those thousand words, embracing visuals can be a great way to pack more information into the presentation. Wherever you can, use graphs to illustrate data or diagrams to illustrate concepts like bleed. Not only do these visuals help your prospective customers understand the information you\u2019re giving them, but they do so at a glance. And if your customer wants a more detailed discussion of the data you\u2019re sharing, consider having a printout of the full information on hand.<\/p>\n
\nSamples can be a good way to show your customers what final printed pieces will look like, and having print pieces to look at can help reinforce the information you\u2019re discussing in your presentation. They are especially important if you\u2019re going into your presentation without having had much contact with your prospective customer\u2014samples can give them a great idea of what you can do.<\/p>\n
\n<\/strong>Especially when time is tight, having a clear next step in place is key to keeping the conversation going. Whether you\u2019re going to call them in a week to discuss their needs further or they are going to send you their designs for business cards so that you can place the order, make sure that you end the meeting with a clear next step.<\/p>\n