Last week we talked about having a social media style guide, and this week we want to share the other side of building a social media strategy: what not to do. Whether the tactics are outdated or simply misinformed, you might have a few strategies that are holding you back. Here are the social media tactics you should leave behind in 2019.<\/p>\n
1. Following to Gain Followers 2. Relying on Studies More Than Experience And speaking of your customers\u2026<\/p>\n 3. Posting Only What You Want 4. Only Relying on Canned Responses For example, if you need to move a customer service interaction offline, it can be useful to have a prewritten message like \u201cThank you for your feedback; we would like to give you a call to discuss this issue further.\u201d However, changing this message to include the customer\u2019s name can make the response feel more personal.<\/p>\n 5. Posting All The Time What social media strategies would you recommend leaving behind? We\u2019d love to see you join the conversation in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" Last week we talked about having a social media style guide, and this week we want to share the other side of building a social media strategy: what not to do. Whether the tactics are outdated or simply misinformed, you might have a few strategies that are holding you back. Here are the social media […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,12,4],"tags":[],"class_list":["post-12328","post","type-post","status-publish","format-standard","hentry","category-print-education","category-marketing","category-news","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12328"}],"version-history":[{"count":1,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12328\/revisions"}],"predecessor-version":[{"id":12329,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12328\/revisions\/12329"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>This used to be a very common tactic for making new business connections\u2014just follow prospective customers and they might follow you back\u2014but follows that come out of the blue simply don\u2019t work in today\u2019s social media landscape. Not only will it clutter your feed with posts that might not be relevant to your business, but<\/p>\n
\n<\/strong>There are a lot of studies out there that will tell you when, what, and how much to post, and they can be a great starting point. However, those studies are primarily based on averages, which doesn\u2019t necessarily reflect your audience as well as it could. Once you\u2019ve taken the time to get to know when your audience is most likely to see your posts and how often they like to see you post, you can leave the studies behind and work to speak to your customers more directly.<\/p>\n
\n<\/strong>Don\u2019t get me wrong\u2014you are the person who choses what you want to post on your social media, and that shouldn\u2019t change. However, it\u2019s important to remember that you aren\u2019t your primary audience. Your customer is. When you\u2019re considering what to put on social media, you want to make sure that you are posting what would be relevant to your customers.<\/p>\n
\n<\/strong>Social media sites are increasingly used for customer service interactions, which makes quick responses essential. However, if you\u2019re relying primarily on pre-written, \u201ccanned\u201d responses you aren\u2019t making the most of these customer service opportunities! Pre-written responses are useful when it comes to common customer questions, but it\u2019s important to adjust them to suit each customer\u2019s situation and to make them more personal.<\/p>\n
\n<\/strong>One of the most challenging things about creating a social media for your business is considering how often to post. Some might advise frequent posts to keep your company in the public eye, but posting too much could drive away the people you\u2019re hoping to connect with. You\u2019re better off posting a few times a day rather than posting hourly during business hours, for example, because it makes each post more impactful.<\/p>\n