Whether your customer is updating their existing print order or creating something entirely new, the New Year is a good time for them to add a bit of extra polish and professionalism to their suite of stationery products. How can they do that? Here are our four tips.<\/p>\n
1. Coordinate That doesn\u2019t mean that everything has to match exactly, though. The design they print on white letterhead for everyday use, for example, could feel more stately on an ivory stock. And speaking of ways to make designs feel consistent without making them match exactly\u2026<\/p>\n 2. Let Brand Colors Take Center Stage 3. Don\u2019t Be Afraid to Get Creative This creativity doesn\u2019t just add visual interest\u2014it allows your customer to be more flexible with their print pieces. After all, with a little bit of flexibility in their brand look, they can create a wider variety of designs for their print.<\/p>\n 4. Consider Texture And, for additional polish, Navitor offers CLASSIC\u00ae Linen and Laid Papers. Not only do these stocks provide a subtle texture that will add a touch of elegant appeal, but the CLASSIC\u00ae brand is one that your customers can rely on. Choose linen papers for a cloth-like texture and laid for a handcrafted feel. To learn more about these stock textures, check out the Neenah website for more information on CLASSIC\u00ae Linen<\/a> and CLASSIC\u00ae Laid<\/a>.<\/p>\n How do you help your customers create a polished print order? Do you help them coordinate their print pieces? We\u2019d love to see your tips in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":" Whether your customer is updating their existing print order or creating something entirely new, the New Year is a good time for them to add a bit of extra polish and professionalism to their suite of stationery products. How can they do that? Here are our four tips. 1. Coordinate Nothing says \u201cYou are in […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,7,16,21,4,6,20,22],"tags":[],"class_list":["post-12304","post","type-post","status-publish","format-standard","hentry","category-business-cards","category-graphic-design","category-folders","category-labels","category-news","category-print-products","category-promotional","category-stationery","entry"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/comments?post=12304"}],"version-history":[{"count":2,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12304\/revisions"}],"predecessor-version":[{"id":12306,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/posts\/12304\/revisions\/12306"}],"wp:attachment":[{"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/media?parent=12304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/categories?post=12304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.navitor.com\/blog\/wp-json\/wp\/v2\/tags?post=12304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Nothing says \u201cYou are in good hands\u201d quite like a well-put-together appearance. From employee dress to consistent signage, your customer has probably considered this already, but they might not have considered the importance of coordinating their image across their print pieces, too.<\/p>\n
\n<\/strong>Whether or not your customer wants to put their logo on a given print piece, using their brand colors for every piece is a good way to make every print piece they use feel like a cohesive whole. For some pieces your customer could highlight their logo, but others could simply feature that logo\u2019s colors to create a different look that still connects back to their brand.<\/p>\n
\n<\/strong>Sometimes changing things up is a great way to pull together a more creative set of print pieces. Does your customer have an abstract or geometric logo? Consider printing it very light across their letterhead for the look of a watermark or letting it extend beyond the cut edge of their business card for a creative accent. Does your customer usually use their logo as the central design in their print\u2014except in one photo-heavy brochure? Consider using that logo as an accent or highlighting it on the back of the brochure alongside your customer\u2019s contact information.<\/p>\n
\n<\/strong>One way to bring together your customer\u2019s print pieces with style is to use only one or two stock textures throughout their print order. Using the same stock to unify your customer\u2019s business cards, letterhead, and stationery envelopes is a great way to give everything a consistent feel.<\/p>\n